Fluid Thinking

Congratulations! it’s a Website!

admin — Thu, 19 Nov 2009 14:44:15 +0000

Witnessing the birth of a brand, we’ve established a brand new identity for exclusive greetings card & gift wrap. After a pitch, we were invited by MAJI DESIGN to create the branding and e commerce site for CARDCHEST.

Working closely with the client, we developed both retail and trade identities, complete with full, buy on line facilities. Ease of use remains a constant feature of the site along with stock integration and CRM opportunities.

Over the next year, the client expects to increase sales dramatically with new ranges and services to be launched.

We look forward to building on the project and helping them to expand their client base.

www.cardchest.co.uk

Off to a flying start!

admin — Thu, 19 Nov 2009 12:43:22 +0000

Press, instore merchandising, online and e marketing have all been used launch the latest range of tools from Stanley Bostitch.

Together with a monthly HD Ready TV promotion, the campaign is live until 2010 in the UK and the Netherlands and to date, has attracted a significant uptake.

Looking after all of the communications, we ensured that the budget worked hard to provide all of the items needed. At the same time, we created brand and message consistency across the different media.

Once all the elements are in place, it’s as easy as lighting the blue touchpaper!

www.bostitch.co.uk

People first…

admin — Tue, 04 Aug 2009 13:38:06 +0000

Following a tender involving no less than 16 other companies, Fluid Thinking was appointed to undertake the creation of an identity for b-inspired, a community services group based in Leicester.

The brief encompasses a wide variety of support services for the local area including local business enterprise, sports and employment initiatives and more. Under the umbrella of the b-inspired brand, each area of activity has it’s own logo and colourway. Together the identity provides a cohesive look whilst allowing each division freedom to develop their own communications.

The identity is being rolled out across a range of media both printed and online.

The dirty truth….

admin — Tue, 04 Aug 2009 12:25:59 +0000

We’ve recently created and produced a series of videos designed to demonstrate the rugged reliability of Stanley Bostitch pneumatic nailers. Shot on building sites in the UK, the tools undergo a number of extreme tests. The footage was designed to be included on the Stanley Bostitch website and YouTube.

See for yourself what you can do with a marketing brief, some wood, a stick nailer and an 8 and a half tonne constuction vehicle!

www.bostitch.co.uk

A simple guide to paper sizes

admin — Thu, 09 Jul 2009 15:49:31 +0000

Whilst paper sizes and formats can seem obvious for those of us who use them all day long, we should always try and remember that most people have better things to do than worry about whether B2 is larger than A2 and whether DL is a third or a quarter of A4.

To help make sure you use the correct sizes, here is a list of the standard sizes:

A Series:
A0 841 × 1189mm
A1 594 × 841mm
A2 420 × 594mm
A3 297 × 420mm
A4 210 × 297mm
A5 148 × 210mm
A6 105 × 148mm
A7 74 × 105mm
A8 52 × 74mm
A9 37 × 52mm
A10 26 × 37mm

Spring in the air!

admin — Fri, 16 Jan 2009 11:14:51 +0000

Abbey of Nottingham provide made to measure suits, shirts and accessories for private clients. Boasting real value for money, their offer has expanded into traditional Shooting Suits ready for the spring.

With a modest restructure, the site now contains details and examples of the new range.

Visit www.abbey-clothing.co.uk for more details.

As Abbey Clothing expand into the business to business sector, we have been busy creating a separate brand to reflect their corporate wear and global sourcing services more accurately. Watch this space…