In common with many organisations, their brand positioning relies on marketing support to reaffirm product identity and qualities. Getting Farmers to invest in the FENDT brand instead of budget alternatives is even more tricky when they’re faced with extreme economic and environmental challenges from year to year.

As part of the UK marketing support for the FENDT brand, Fluid Thinking to put together a testimonial brochure. Comprising of 7 in depth case studies, each resulting from full interviews with a range of current owners of FENDT tractors, covering all types of farming from arable to vineyards, with success stories to tell.

The concept was successfully followed up in the 2013 LAMMA show, where the idea was expanded to feature full size testimonial panels designed to brave the elements when sat alongside their owners Tractors.

With more AGCO work in the pipeline, we look forward to getting our hands dirty

Without a doubt, the Stanley knife has become a ubiquitous piece of hardware for trade and DIY markets. Enter the ‘Sharpest blade we’ve ever made’ from Stanley Black & Decker and there’s even more riding on reputation. We recently produced a full launch package with POS/ video and print to cut through the swage of lower performing products in the marketplace.

Research findings and test data gave us the starting point to build marketing collateral around around the new Tungsten Carbide Blades offer. After building on graphic treatments used on the packaging, we developed a look and feel – expanding this into the storyboard for an instore video together with POS and leaflet materials which was reviewed by European marketing teams prior to production.

During the making of the video we discovered that the blades lived up to expectation – and beyond – taking safety gloves in their stride!! With our carefully controlled shoot, no-one was at risk  - but a few bets were won!

Utilising the lastest Canon D series allowed us to film in lower light conditions – on site to create an authentic feel. The footage was augmented with some bold animations to drive home the message ’5x Longer life’

After translations, we’ve rolled out the programme across Europe and into 15 languages.

Unfortunately, ‘Microsoft Bob’ was not a success and was confined to digital oblivion – but not Comic Sans. Released as part of a set of supplementary fonts in ‘Windows ‘95’ the font was quickly recognised as an ‘anti font’ to the rigid strictures of Arial and Times Roman and absorbed into the ‘Desktop Publishing’ lovers toolbox.

In fact, Comic Sans has a serious side. Like another of Connare’s other font designs “Trebuchet’, it has been shown to be an excellent font for people with Dyslexia, where it’s clear and rhythmic form proves less confusing.

Next time you see it, however inappropriate – remember that it was orphaned early in it’s life and that it was designed with the very best intentions!

If you are  an experienced wordpress or php developer or have commercial experience of site template design or flash animation then please get in touch.

Back in 2005, we successfully pitched to the local charity Leicestershire & County Mission for The Deaf on a new name and direction. Since then, ACTION DEAFNESS – as it became following the rebranding – has continued to grow in services and stature.

With new commercial services launched, we are currently rolling out an expansion to the brand identity to create divisional identities. The first of these, ACTION DEAFNESS CULTURAL, caters for black, minority and ethnic groups within deaf communities, helping them to access and integrate within local communities. We’re looking forward to the further expansion of commercial services for ACTION DEAFNESS and the communication challenges they bring!

We stumbled across LinkedIn a while ago and have just started using it more formally as a tool to build a network of clients, colleagues and suppliers. It is early days, so we will see it develops over the coming months but if you are already signed up and know us, make sure you drop us a message so that we can keep in touch with any opportunities! You can find us by clicking here.

We have produced the new A5 48 page course booklet that details all the courses available across the Leicester as well as information about available funding and how to apply. The booklet was created in conjunction with posters, flyers and roller banners that have been used by the Achievement Project team across the city to launch and promote this year’s courses.

As well as the brochure, this year has also seen the launch of the website www.achievementproject.org.uk created by one of our development partners, Credible Systems, that gives full course information and availability as well as allowing users to book and pay for their courses online.

The Joomla powered CMS allows information to be updated quickly and simply and outputs detailed reports of all the information – critical in a project where accountability to funding partners is so important and so time consuming if not considered and then set up correctly from the outset.

The site was designed to reflect the strong branding of the offices and fit into the modern and forward-looking approach of the residents and the management team, whilst providing information for potential tenants and existing residents.

As well as the services on offer, the building itself is a main attraction having been specifically re-furbished for the purpose so a virtual tour has also been incorporated, created by Michael Associates (themselves based at Business Box).