Press, instore merchandising, online and e marketing have all been used launch the latest range of tools from Stanley Bostitch.
Together with a monthly HD Ready TV promotion, the campaign is live until 2010 in the UK and the Netherlands and to date, has attracted a significant uptake.
Looking after all of the communications, we ensured that the budget worked hard to provide all of the items needed. At the same time, we created brand and message consistency across the different media.
Once all the elements are in place, it’s as easy as lighting the blue touchpaper!