Following a tender involving no less than 16 other companies, Fluid Thinking was appointed to undertake the creation of an identity for b-inspired, a community services group based in Leicester.

The brief encompasses a wide variety of support services for the local area including local business enterprise, sports and employment initiatives and more. Under the umbrella of the b-inspired brand, each area of activity has it’s own logo and colourway. Together the identity provides a cohesive look whilst allowing each division freedom to develop their own communications.